By Neil Patel

Ninety-nine percent of email users check their inbox every single day.

That’s more high-intent traffic than any other avenue or platform you can use to reach your audience.

When people sign up for your email list, they are giving you permission to sell them. You can market to them for as long as you want until they unsubscribe.

Today, some small businesses have fallen into the trap of believing that email marketing isn’t beneficial. Don’t be one of them.

Eighty-one percent of small businesses see great results when they use email to acquire customers, giving them a key competitive advantage.

Let’s look at the best email marketing software you can use to achieve your goals.

1. Best Email Marketing Software for Multi-Channel Marketing: Omnisend

Omnisend is a popular marketing tool that caters primarily to small e-commerce businesses. It helps put everything in one place including your:

• SMS marketing
• social media marketing
• email marketing

A study performed by Dot Digital shows the importance of email marketing in the e-commerce niche. They found that email yields an approximate 42 dollar return on every dollar spent.

With Omnisend, you can easily create emails using a variety of templates and drag-and-drop editing tools—perfect for new and novice marketers.

This email marketing software is also great at helping you increase conversions by using discount codes, scratch cards, and various informative add-ons (like PDFs).

Key Features:

• Pre-built templates for attractive emails without coding or advanced email knowledge.
• Workflows that help you replicate top-converting email strategies.
• Lead generation pop-ups that increase ROI.
• Analytics dashboard for fixing mistakes and identifying opportunities.

Pricing:

One of the best features of Omnisend is its pricing structure. It’s free for up to 500 emails per month (perfect for small businesses) and 60 text messages. This includes automation, recommended workflows, and A/B testing.

2. Best Email Marketing Software for Free Users: MailChimp

At one time, MailChimp was exclusively used as an email newsletter platform.

Today, it’s a complete CRM platform that allows you to design landing pages, email capture forms, and much more. Its range of features helps small businesses stay organized and execute marketing strategies.

However, be warned. MailChimp does have limitations on the number of lists you can create and how accurately you can segment your audience.

This requires you to have a firm understanding of your customer avatar.

Key Features:

• Loaded with hundreds of integrations (for sites like Shopify).
• Boasts a CRM product suite of automation tools, behavioral targeting, and more.
• Provides appointment booking.

Pricing:

If you need an email marketing tool to help you scale on a low budget, MailChimp is a great option. When you are just starting out, you can access its wide range of features for free.

However, when your list is scaling and …read more

Source:: Kiss Metrics Blog

Author: Aaron