By Rebecca Riserbato

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs.

Why? Content marketing has been proven to deliver resounding success.

As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses.

Below, let’s review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

According to the State of Inbound report, content creation is a top priority for 53% of marketers. Moreover, on average, content marketing accounts for 29% of B2B marketing budgets.

Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.

Consistency in brand messaging is one of the many factors that determine the growth and success of your business. Big brands know how to portray their brand consistently and at every customer touchpoint.

The same reasoning applies to content marketing — your content needs to carry a unique and identifiable voice, style, and pitch across all distribution channels.

Content consistency establishes your credibility, builds trust, and strengthens your reputation.

So, we know the content you create has to be consistent. However, why is content marketing so beneficial in the first place? Here are the top benefits of content marketing.

Benefits of Content Marketing

1. Your audience will stick around longer.

Great content is an important asset. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It’s your ticket to capturing your audience’s attention and continually reinforcing a positive brand impression.

2. You’ll have better traction on social media.

It’s one thing to increase your social media followers across channels, but it’s quite another to create trendy content. If you’re one of those businesses that doesn’t see much traction despite having a huge following, it’s time to use content marketing to your advantage. Quality content can help your business gain traction on social media.

Track the performance of your content campaigns using HubSpot’s analytics software.

3. Your audience will trust you.

Creating content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.

Ultimately, when your content shows up at the right place and the right time with the right audience, it’ll improve your brand’s reputation.The more quality content customers see, the more likely they are to have a positive association with your company.

4. You’ll generate more and better leads.

Content marketing can also generate leads. When your audience views your content, they’re more likely to purchase from you in the future. Additionally, calls-to-action (CTA) placed directly in your content can generate new leads for your sales team.

So, how can content generate leads?

According to Lindsay Kolowich, the team manager of the HubSpot Academy Acquisition Content Team, “content is …read more

Source:: HubSpot Blog

Author: Aaron