10+ B2B Influencer Marketing Predictions From Top Experts & Influencers

Download 2022 State of B2B Influencer Marketing Report

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in the push to 2023 and beyond?

With the recent launch of our all-new 59-page 2022 B2B Influencer Marketing Research Report, there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology platform executives.

The popularity of influencer marketing is on the rise, as 85 percent of respondents to our extensive survey expect activity to increase over the next year, with B2B marketers increasing their level of maturity and sophistication and shifting towards always-on, relationship-based influencer communities.

Let’s jump right in and take an eye-opening look at the future and power of B2B influence from 10 of the world’s top experts and influencers.

(Click Through For More Predictions)

Tamara McCleary
CEO
Thulium
@TamaraMcCleary
“Skeptical of leadership, brands, and conventional authority, buyer perceptions have changed making relationships a critical piece of the marketing ROI equation. People make purchasing decisions based on recommendations and perceptions of people (not brands) they respect and trust. Influencers will be essential for humanizing B2B brands in 2022.”

Pierre-Loïc Assayag
Founder and Chief Executive Officer
Traackr
@pierreloic

“Rising costs of digital advertising and crowded markets make it more important for businesses to find more meaningful ways to market to their buyers. The future belongs to businesses who find creative, authentic, and transparent ways to partner with influencers to elevate their own brand and reach audiences where they want to be.”

Hana Benkirane
Senior Marketing Manager
LinkedIn Sales Solutions

“Influencer marketing will continue to play a critical role for B2B brands and their go-to-market strategies. The power lies in building authentic relationships with like-minded influencers who can amplify your brand’s message to existing and future customers.”

Jay Baer
Keynote Speaker, Best Selling
Author and Founder
Convince & Convert
@JayBaer

“With competition for influencers skyrocketing, brands will make longer term commitments to preferred influencers, working with them on comprehensive programs. In turn, influencers will make non-compete commitments to specific brands. The same way Matthew McConaughey cannot endorse Lincoln and Toyota, B2B influencers will need to tie their influence to one competitor per industry.”

Kevin Jackson
Best Selling Author and
Senior Vice President Channel Sales
Total Network Service
@Kevin_Jackson

“Like every other new business, the rapid and broad-based adoption of influencer marketing has demanded a much higher level of professionalism and innovation.
Influencers must not only tailor their message to address their target audience’s primary business challenges, but they must also make themselves available for interactive exchanges via multiple social media …read more

Source:: Top Rank Blog