10 Automated Video Creation Tools, Tips, and Resources

Video content creation can be a massive headache. I get it.

Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly.

That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy.

Here’s the thing—automated content doesn’t have to be terrible. When you produce an hour-long, high-quality interview, you’ve also produced several pieces of smaller, high-quality content.

All you have to do is repackage those valuable tidbits and present them to your audience.

Here’s how.

What Is Automated Video Creation?

Automated video creation is the act of using video editing software to automatically create short, interesting videos you can use for marketing and promoting your content.

Let’s say you recorded a podcast this week and released it to your audience. You received decent engagement, but you quickly noticed a problem. Many of your viewers aren’t watching the entire podcast.

Some viewers love to sit and consume two hours of content at once. Others want minute-long highlight clips, and simply aren’t interested in long-form content. By identifying key moments and topics discussed in your podcast, you can create bite-sized clips and videos that are more digestible. Plus, having long-form content that’s well produced arms you with plenty of future clips to use.

That’s where automated video creation comes in. Make no mistake, there’s a big difference between linking your podcast in your Instagram Bio and posting a 45-second highlight video with top-notch editing.

If you’re making several pieces of long-form content every week (interviews, podcasts, etc.), sifting through hours of content to find highlights and memorable moments can quickly become time-consuming.

By automating that process, you can regularly create custom, high-quality videos. As a result, you’ll add variety to your content, while being able to test unique marketing strategies quickly. For example, you can rapidly A/B test different format styles, or try two highlights against each other to see what resonates with your audience.

5 Tips for Automated Video Creation

Before we dive into specific automated video creation tools, it’s important to understand how your automated video creation journey should unfold. Savvy marketers always develop a clear plan of attack for marketing initiatives, so we’re walking you through the general checkpoints of the automation process.

1. Determine Your Automated Video Creation Priorities

Before you choose a platform, establish your video creation objectives. If you want to test a specific format, find platforms that support that testing. Beyond that, determine what features will serve your team best.

If your marketing team has little to no experience with automated video creation, a tool that prioritizes ease of use can make the video creation process easier. Marketing teams with plenty of video creation experience might need automation tools that offer more customization.