WTF is sequential liability
By Seb Joseph
Whenever a company goes bust in ad tech, the term sequential liability tends to get bandied about.
The demise of MediaMath is no exception. It shows how sequential liability has become a necessary aspect for many companies in these challenging times. However, it also highlights the inherent unfairness in the ad tech industry, where the vulnerable entities are left to bear the brunt of unfavorable outcomes, while financially stronger players escape relatively unharmed.
What makes sequential liability so contentious? Let’s delve deeper to uncover the reasons behind its controversial nature.
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Source:: Digiday
