By pvaughan@hubspot.com (Pamela Vaughan)

“I’ve already got some landing pages, so why should you make more?” That sounds almost as crazy as saying the question, “Well I’ve already got some leads, why should I get more?”

Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. But are you creating enough of them to really scale your lead generation efforts? Let‘s find out why — at least in the case of landing pages — more is better. And if you’re in a pinch, jump to the information you need:

• Why do you need more landing pages?
• How many landing pages should you have?
• Why Do More Landing Pages Get More Leads
• How to Add More Landing Pages

Why You Need More Landing Pages

Landing pages convert by being focused and distraction-free, offering specific information about an offer. Limited navigation keeps visitors engaged and focused on the goal, avoiding distractions from multiple links.

To further prove that you should add more to your website, we surveyed 101 marketing and advertising professionals to learn which landing page elements and strategies were most effective.

91% of our surveyed marketing and advertising professionals feel positive about conversion shifts after adding their landing page(s). And the top three reasons why they believe those conversions happened were because of their team:

• Marketing (17%)
• People (11%)
• Landing Page (9%)

Getting conversions means your marketing team is combining these three parts of their strategy to get results. And while there’s no exact figure we can tell you to make, there is enough evidence to back up why you should have more landing pages.

But it’s no exact science how many landing pages your business has, that is often reliant on the scale, product, or service of a business to determine. But after assessing survey and Marketing report data, we can conclude that multiple landing pages can be a net benefit for your business.

And don‘t think that there’s a ceiling to the number of landing pages you can include, in fact, those with more than 40 landing pages increase conversions by over 500%.

While most companies don’t see an increase in leads when increasing their total number of landing pages from 1-5 to 6-10, companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15. And look how that leads index number spikes even more when a company has 40 or more landing pages on their website. And here’s how it breaks down for B2B and B2C businesses:

<img alt="number of landing pages on lead generation for b2b and …read more

Source:: HubSpot Blog

Author: Aaron