By Feta Dennis

What do you do when you have a question or want to find something? Quickly.

If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the answer you need.

The words you type into search engines play a role in how easily you find a blog or web page- and the same goes for the way people find your website. If you want people to find your website, you must understand what keywords are, why they matter, and best practices for how to find them. In this post, you will learn how to do so successfully and strengthen your content strategy on your own (search) terms.

Navigate to what you need to know first about keywords:

What are keywords?

Why are keywords important?

What are good keywords?

Considerations for Choosing a Keyword

How many keywords should I use?

How to Find Keywords the Right Way

How to Create Unique Content Through Niche Keywords

For instance, if you were to type “bikes” into a search engine, the results would show a variety of results that correlate with those keywords:

Here, the term “bikes” is an example of a short keyword; you can count on keyword lengths to fall into two categories:

1. Short keywords that contain one or two terms
2. Long-tail keywords that contain typically three or more terms

As a result, short keywords are generally on broad topics, while long-tail keywords are all about specificity. Take a look at what a long-tail version of “bikes” would look like if you search “mountain bikes for beginners”:

Therefore, understanding which type of keywords to use on your website or blog requires performing some investigation. As you begin your keyword research, you will start to discern the difference between picking a related keyword and writing for a user’s intent.

The 3 Common Types of Search Intent

Behind every keyword is the reason the user makes the search query in the first place. This is known as search intent which falls into 3 categories: informational, navigational, and transactional.

Take a look at your keyword and think about what the user is really asking by making their query:

• If they were to search, “what are nfts” they are feasibly looking for informational content that will explain this topic in detail.
• If they look up “nft marketplace” they are likely searching for navigational content to take them to NFT platforms.
• If they type “best nfts to buy now” they are probably trying to find transactional content that will help them complete a purchase decision.

By speaking to …read more

Source:: HubSpot Blog

Author: Aaron