What Are Google Customer Reviews?

With the competition becoming fiercer every day, e-commerce businesses need to pull all the stops to ensure they continue beating the competition.

One simple yet powerful marketing tool you can use to your advantage is the Google Customer Reviews feature.

Research shows that 70 percent of people trust online reviews more than they trust advertisements. That’s why getting as many reviews as possible from your customers can be one of the best things you can do for your business.

Google has made that easy with Google Customer Reviews.

Let’s dive right in and see what these reviews are all about.

An Overview of Google Customer Reviews

Google Customer Reviews is a service that allows businesses to collect reviews on their website. To participate in Google Customer Reviews, you must have a Google Merchant account.

Google does most of the heavy lifting by helping collect customer feedback for you. To do that, Google sends your customers an email asking if they want to provide feedback on their experience with your brand. Customers who choose to participate then receive a short survey form to fill out.

The reviews and ratings that customers provide in the surveys can be displayed on your website and other marketing platforms. They also help determine seller ratings that Google gives to merchants, including the average star rating and the number of ratings. The higher the rating, the more trusted the merchant is.

A replacement of the retired Trusted Stores program, Google Customer Reviews is an excellent way to prove to prospects that they can trust you to deliver on your promises.

Why Are Google Customer Reviews Important?

If you’re wondering whether you should even bother with the Google Customer Reviews program, let me quickly give you three important reasons why you should.

Help Build Social Proof

One of the essential ingredients to running and growing a successful e-commerce business is to gain your customers’ trust.

That’s what Google Customer Reviews helps you do.

The customer reviews you gather are great for building social proof you can use to gain the trust of new customers. Social proof simply means evidence that other people trust you to provide them with a positive shopping experience. It makes other customers feel comfortable shopping with you. As a result, this positively impacts your conversion rates.

Participating in Google Customer Reviews allows you to build social proof and add a badge with the Google brand on your website, helping drive conversions.

Help Build a Better Brand and Products

Besides helping you win your customers’ trust, Google Customer Reviews is also an excellent way of getting feedback from your customers. You can use this feedback to improve your product and service delivery. As a result, you can build a better brand and create buyer journeys that your customers will love.