The Ultimate List of Email SPAM Trigger Words
By krubin@hubspot.com (Karen Rubin)
Editor’s Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here.
Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click ‘delete’ because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It’s the last of these concerns that we’re here to help with today.
SPAM filters can be triggered for a variety of reasons, causing your email to skip recipients’ inboxes and land straight in their SPAM box. One of easiest ways to avoid SPAM filters is by carefully choosing the words you use in
Next time you sit down to write an email subject line, consult the exhaustive list below and make sure you aren’t using any words that will get you in trouble. In fact, you might want to bookmark this list so you can refer back to it every time you craft an email subject line. Back off, SPAM filters!
Email Spam Words to Avoid
Commerce
| As seen on | Buy | Buy direct |
| Buying judgments | Clearance | Order |
| Order status | Orders shipped by | shopper |
Personal
| Dig up dirt on friends | Meet singles | Score with babes |
Employment
| Additional Income | Be your own boss | Compete for your business |
| Double your | Earn $ | Earn extra cash |
| Earn per week | Expect to earn | Extra income |
| Home based | Home employment | Homebased business |
| Income from home | Make $ | Make money |
| Money making | Online biz opportunity | Online degree |
