Publishers count their losses as the open auction bleeds ad dollars
By Seb Joseph
2025 is shaping up to be a brutal year for publishers hoping programmatic ad auctions would keep the cash flowing.
Things are so bleak that not one would speak on the record about their dwindling fortunes. Better to suffer in silence than to become the industry’s next cautionary tale.
“There’s still quite a lot of softness in money coming from the open auction,” said the revenue lead of a publisher in North America.
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Source:: Digiday
