PlayStation and MOCEAN, PinkNews, TheSoul Publishing and INNOCEAN USA are 2023 Digiday Video and TV Award winners

This year’s Digiday Video and TV Awards winners focus on diversity and inclusion, with a greater emphasis on representing marginalized groups and more accurate and respectful depictions of diverse communities in television and film.

This group of winners has also increased the production of original content — especially long- and short-form video — to reach Gen Z audiences more effectively.

The winners highlighted this year all secured two wins.

PlayStation and MOCEAN won Best Ad and Best Multi-Platform Video Campaign for the ‘All Parents Can Relate’ campaign built around PlayStation’s ‘God of War’ franchise. The campaign leveraged the successful father-son dynamic of the franchise by featuring famous parents — Ben Stiller (as a therapist), LeBron James and John Travolta — alongside their teens as they discussed parenting models informed by Kratos from ‘God of War.’ The core gaming audience was delightfully surprised by the unexpected portrayal of a beloved franchise. The campaign resulted in the next installment within the franchise becoming the fastest-selling first-party launch game in PlayStation history.

PinkNews dominated Snapchat, winning Best Snapchat Show for ‘Closet Critic,’ a snappy 3–5-minute weekly show detailing the fashion evolution of Gen Z’s favorite stars and their impact on the world — PinkNews’ answer to a lack of fashion content on Snapchat. On top of that win, PinkNews’ strong presence across Snapchat Discover as the only LGBTQ+ publisher, now with 27 daily shows on the platform, earned it the Best Snapchat Shows Producer award. PinkNews increased staffing and created more original content to appeal to more niche segments within the younger LGBTQ+ community, all the while focusing on the stories that are otherwise neglected by mainstream media.

The award for Best Production Strategy went to TheSoul Publishing for its dedication to improving its internal practices by establishing more efficient historical data processes and instituting no meetings and no internal email policies to keep content production flowing without sacrificing quality. These changes led to incredible growth and views across social media, as well as a second win for Digital Studio of the Year.

As the trend of short-form video continues to rise, TheSoul worked toward capitalizing on this with cutting-edge technology and techniques such as stop-motion, live-action, engaging music videos, vibrant animation and more. To expand the distribution of this content and reach audiences across a wide age range, TheSoul formed new partnerships with platform providers such as Samsung, YouTube and Kidoodle.

INNOCEAN USA secured two wins for its campaign for Hyundai’s IONIQ 5 — Best Brand Film – Single and Best Social Video Campaign. To celebrate Hyundai’s new EV, the company’s media group, INNOCEAN, created a film to celebrate the innovation in a humorous manner, featuring Jason Bateman. The film follows Bateman through time as he experiences the harshness of pre-modern-era life to demonstrate how far technology has come to paint Hyundai’s EV as the ultimate evolutionary proof point. This fresh and funny take gained earned media from TikTok and remained top of mind among consumers throughout the Super …read more

Source:: Digiday