How to Scale B2B Influencer Marketing: Operations, Process and Technology

By Alex White What do remote work and B2B influencer marketing have in common? They both started as experimental and misunderstood concepts, and now it…

Aaron March 3, 2025

AI Briefing: Ad verification’s duarchy touts AI to Wall Street amid expansion plans

By Marty Swant DoubleVerify and Integral Ad Science have spent years as rivals focused on brand safety and verification, tasked with protecting the world’s biggest…

Aaron March 3, 2025

Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks

By Michael Bürgi The two holding companies that reported their 2024 earnings last week — WPP and Stagwell — painted considerably different portraits of the…

Aaron March 3, 2025

Holdco excuse speak, translated: a translator for agency turmoil

By Seb Joseph The squeeze on agency holding companies keeps getting tighter. WPP’s year-end revenue slump, paired with lackluster outlook for 2025, is just the…

Aaron February 28, 2025

With ad revenue reaching $4.4B, buyers see Walmart’s retail media network as the ‘one to watch’

By Kristina Monllos Walmart’s ad business grew 27% year over year in 2024, according to the company’s recent earnings report, netting the retail giant $4.4…

Aaron February 28, 2025

How deep learning is transforming advertising with precision, privacy and performance

By MediaGo Peter Jinfeng Pan, head of MediaGo In the digital marketing world, advertisers should systematically assess each paid impression by considering the following five…

Aaron February 27, 2025

How indie agency Siberia’s work with James Beard Foundation offers a glimpse into its operating ethos

By Michael Bürgi To borrow from David Mamet’s sleeper 80s film, Things Change, sometimes it’s the “guy behind the guy” who gets a little attention,…

Aaron February 27, 2025

Optimizing B2B Conversion Rates — All My Tips and Strategies

By Cassie Wilson Clark One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B…

Aaron February 27, 2025

What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

By Alex Sventeckis I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten…

Aaron February 27, 2025

Media Briefing: Publishers use standalone newsletter subscriptions to convert more readers

By Sara Guaglione This week’s Media Briefing looks at the different standalone newsletter subscriptions publishers are using to convert more readers to pay up for…

Aaron February 27, 2025

How to Scale B2B Influencer Marketing: Operations, Process and Technology | International Association of Digital Marketing Professionals (IADMP) - Part 91