With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’

By Ronan Shields The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company. Speaking…

Aaron October 15, 2025

Marketing with ChatGPT? Don’t Forget the Cloud Costs — Here’s How FinOps Keeps Budgets in Check

By Adam Marketers love tools that promise limitless creativity — and in 2025, that tool is artificial intelligence. From automated content generation to conversational assistants,…

Aaron October 14, 2025

5 Types of Pictures to Take for Your Fishing Charter’s Social Media

By Full Editorial As a fishing charter owner, you’re in the business of selling an unforgettable experience. Your potential customers, often planning a trip from…

Aaron October 14, 2025

Best practices for answer engine optimization (AEO) marketing teams can't ignore

By rsukhraj@hubspot.com (Ramona Sukhraj) A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine…

Aaron October 14, 2025

Married at 28, divorcing at 29 — how I learned to own the narrative

By Christine Elizabeth At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and…

Aaron October 14, 2025

Why 1440 is evolving from a newsletter company to a destination of explainers

By Sara Guaglione Daily email newsletter 1440 is evolving into what it’s calling a “knowledge collective,” creating a library of explainers on its own website…

Aaron October 14, 2025

The Sora-TikTok U.S. era of short-form video

By Tim Peterson Subscribe: Apple Podcasts • Spotify The short-form video market is on the verge of a new era. The planned TikTok U.S. spin-off…

Aaron October 14, 2025

Media Buying Briefing: The 5 industry themes we’ll discuss at this week’s Media Buying Summit

By Michael Bürgi It’s no understatement to say that 2025 has been a rollercoaster year for the media agency world. From the frenetic pace of…

Aaron October 13, 2025

A look at the wide-ranging jargon coming out of the many ad networks

By Kimeko McCoy The business of retail media is booming, turning retailer ad revenue into a fast-growing profit center. Other industries are taking notice and…

Aaron October 13, 2025

Machine learning in email marketing: What drives revenue growth (and what doesn't)

By ttaylor@hubspot.com (Tristen Taylor) TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher…

Aaron October 10, 2025

With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’ | International Association of Digital Marketing Professionals (IADMP) - Part 8