2025 Influencer Marketing Budget Trends: Where B2B Marketers Are Investing and Why
By Theresa Meis Did you know that 61% of B2B leaders believe influencer content deserves a bigger slice of their marketing budget? According to LinkedIn,…
By Theresa Meis Did you know that 61% of B2B leaders believe influencer content deserves a bigger slice of their marketing budget? According to LinkedIn,…
By Headlines Team The digital marketing landscape is evolving rapidly, with social media and search engine optimization (SEO) increasingly interwoven. Backspace Marketing, a Delaware-based agency…
By Alexander Lee On Oct. 8, activist short-selling firm Hindenburg Research released a report alleging inflated numbers and child safety issues on Roblox. Just over…
By Shadrack Wanjohi What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn’t offer real…
By Michael Bürgi The media agency world, or at least its biggest players, received a vote of relative confidence from a major analyst group last…
By Krystal Scanlon In TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are bought, but…
By Alexander Lee In today’s entertainment landscape, transmedia is the buzzword du jour — and gaming is driving the narrative. The trend was on full…
By esantiago@hubspot.com (Erica Santiago) I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want…
By kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied…
By Ronan Shields In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent…