By Ronan Shields IAB Tech Lab has used its annual summit to announce two major initiatives aimed at modernizing digital advertising infrastructure and content governance,…

By Alexander Lee In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from…

By Full Editorial Since smartphones and tablets are the main devices used for online activities, providing a smooth payment experience on mobile is crucial. Payment…

By Krystal Scanlon TikTok really wants advertisers to see it as a place to drive full-funnel results — not just boost brand awareness but deliver…

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Nikki Ogunnaike wasn’t always a morning person. But for the last decade, the editor-in-chief of Marie Claire…

By Michael Bürgi It might be perceived as a sign of uncertain economic times that agencies are doing their best to stay lean by keeping…

By Lee Odden When most marketers think about influencer marketing, they still picture big names, huge audiences, and a certain element of celebrity or notoriety.…