Brands’ reactions to Queen’s death call into question the authenticity of their messages
By Seb Joseph No matter how crazy things get, you can always count on one thing: marketers will find a way to shoehorn their brands…
By Seb Joseph No matter how crazy things get, you can always count on one thing: marketers will find a way to shoehorn their brands…
By lazer@contently.com (Joe Lazauskas and Shane Snow) Even if you’re not a professional storyteller, you can use storytelling frameworks to share more engaging narratives in…
By Caroline Forsey Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers…
By Lane Ellis The Biggest Milestones in B2B Social Media History [Infographic] From LinkedIn’s launch in 2003 and the eventual entrance of Facebook and Twitter…
By Neil Patel Have you been racking your brain trying to gain better visibility on Google? Chances are you’ve probably heard the term ‘search intent’…
By Alexander Lee In the hype-fueled world of esports, chief financial officers tend to get less credit than prominent CEOs such as Hector Rodriguez or…
By Sara Guaglione The combination of sky-high college tuition prices and low, stagnant wages has led to crushing student debt for some journalists. But U.S.…
By Adam As someone who has worked in social media for over five years, I’ve seen a lot of changes – but none so drastic…
By Adam Managing your finances as a high-net-worth individual can be overwhelming. You may have a lot of different accounts, investments, and bills to keep…
By Lee Odden The 2022 edition of HubSpot’s INBOUND conference is an interesting mix of live and streamed sessions. As a B2B marketer that relies…