The Future of Retail Marketing: Google Ads Trends in Dubai

By Full Editorial Google Ads is changing the game for retail marketing in Dubai. It helps businesses connect with their audience and boost sales. In…

Aaron July 22, 2025

Heineken is expanding the use of contextual targeting on its brand campaigns

By Sam Bradley The beverage sector’s in a tough spot right now. In the U.K., customers are drinking less and spending less, a combination that’s…

Aaron July 22, 2025

Marginalized creators feel the financial sting of brands’ DEI pullback

By Alexander Lee Brands’ pullback from diversity and equity marketing has hit marginalized creators directly in the pocketbook, four creators told Digiday. It’s no secret…

Aaron July 22, 2025

Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices

By Digiday Editors Related Insights Business of TV Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars Read More Earlier…

Aaron July 22, 2025

Tasting marketing: What a viral YouTube star wishes marketers knew

By cdelprincipe@hubspot.com (Curt del Principe) I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I…

Aaron July 21, 2025

How marketing’s next era will be powered by AI and human intelligence

By DXC Technology Kaveri Camire, CMO, DXC Technology Marketers are living in an era of technological disruption — a pivotal moment that is challenging every…

Aaron July 21, 2025

7 best CRMs for pest control companies in 2025

By HubSpot Staff Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic tool simply…

Aaron July 21, 2025

B2B From Cannes to Creators: Beyond B2B Marketing with Steve Kearns of LinkedIn

By Lee Odden Having spent over 20 years in the B2B marketing space, my team and I have had opportunities to meet and work with…

Aaron July 21, 2025

Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

By sonia@soniaethompson.com (Sonia Thompson) Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance…

Aaron July 21, 2025

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025

By Kimeko McCoy Between the TikTok ban and the tariffs eating into marketing budgets, the first half of the year was full of growing pains…

Aaron July 21, 2025

The Future of Retail Marketing: Google Ads Trends in Dubai | International Association of Digital Marketing Professionals (IADMP) - Part 38