Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases

By Alexander Lee As Netflix dives further into games, the company is using Roblox to get its original properties in front of more eyes. Netflix’s…

Aaron November 25, 2024

What Are the Positive Effects of Social Media on Mental Health?

By Headlines Team What Are the Positive Effects of Social Media on Mental Health? Social media often gets a bad rap when it comes to…

Aaron November 22, 2024

Is an altruistic holding company too good to believe? Know Co. begs to differ

By Michael Bürgi It might be an oversimplification to say Canadians are just nice people, but to a large degree it’s a true statement. In…

Aaron November 22, 2024

Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner

By Alexander Lee As Electronic Arts beefs up its advertising inventory, PepsiCo is taking advantage by bringing Gatorade into the world of “EA Sports FC.”…

Aaron November 22, 2024

How creative execution is boosting campaign performance

By GumGum Steve Nash, director, product, ad products and tools, GumGum Digital advertising now relies on science more than ever. The measurement metrics and precision…

Aaron November 21, 2024

Scheduling Instagram Reels: The Complete Guide

By samaresan@hubspot.com (Swetha Amaresan) It’s frustrating when I intend to post an Instagram reel on a certain day and time and simply forget. Life happens,…

Aaron November 21, 2024

Queries mount as The Trade Desk takes an unprecedented step into TV’s adland

By Ronan Shields In its most recent earnings call, The Trade Desk declared 2024 a “banner year for CTV,” a now familiar catch-cry for the…

Aaron November 21, 2024

‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand

By Kristina Monllos It’s got to be hard to be a heritage brand. There are so many expectations and so many people to disappoint. Just…

Aaron November 21, 2024

Perception vs. Reality: Google, AI, and Search Habits

By Nick Nelson Back in June of 2011, a social network by the name of Google+ officially launched. This newcomer to the nascent social media…

Aaron November 20, 2024

Telegram’s Fragment Platform: Decentralized Innovation or a Risk to Democracy?

By Editorialist Team The intersection of technology and democracy is an evolving story, and platforms like Telegram’s Fragment are playing a significant role in shaping…

Aaron November 20, 2024

Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases | International Association of Digital Marketing Professionals (IADMP) - Part 3