By Kayleigh Barber Sustainability is currently up against a myriad of other challenges that face the digital advertising industry when it comes to which focus…

By Antoinette Siu Ad measurement firm Innovid’s recent report on television insights revealed advertiser challenges around the growing gap between measuring media and optimizing campaigns…

By Ronan Shields A study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency…

By Alexander Lee Esports organizations have spent years trying to evolve away from endemic brand partners in favor of blue-chip, non-endemic sponsors. But as sponsorships…

By Sara Guaglione Email click-through rates would seem to be a simple metric for email service providers to calculate to help publishers and advertisers determine…

By Paramount Advertising Jarred Wilichinsky, senior vice president, ad operations, Paramount The days of running a videotape down the hall to air an ad for…