Duolingo wants to make its green owl mascot ‘as famous as Pikachu’ with its first pop-up store
By Allison Smith This story was first published on sister site, Modern Retail. To say that the language learning app Duolingo relies a lot on…
By Allison Smith This story was first published on sister site, Modern Retail. To say that the language learning app Duolingo relies a lot on…
By Kristina Monllos With the 2024 presidential election in full swing, ad buyers will contend with more political ad dollars in the marketplace. The flood…
By Marty Swant Perplexity’s plans for competing in the ad space are becoming a bit less puzzling. A new advertiser pitch deck shows how the…
By Kimeko McCoy See how brands like Netflix, Zillow, and Lyft are hiring viral TikTok creator Jools Lebron for marketing campaigns? Very demure. Very mindful.…
By Alexander Lee For a brief moment on Wednesday, August 21, a Greenwich Village bar was the center of the puzzling world. New York Times…
By kcook@hubspot.com (Karla Hesterberg) Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers,…
By cwhite@hubspot.com (Christine White) Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive…
By Amazon Ads Neal Richter, director of science and engineering, Amazon DSP As ad IDs demonstrate instability, the digital advertising landscape requires a refined strategic…
By Samsung Ads Justin Fromm, head of insights, Samsung Ads For years, advertisers have prioritized navigating the linear and streaming TV landscape, with ongoing efforts…
By Kimeko McCoy Demure this, Brat Summer that. If it seems like “extremely online” culture is showing up in mainstream marketing outside of social media,…