By Michael Bürgi There’s a long and storied history of small independent agencies that punch above their weight to compete with their bigger holding company…
By Krystal Scanlon When Tubi made its debut in the U.K. nearly two months ago, everyone expected it to make a splash with advertisers. Given…
By Adam Direct sourcing is a talent acquisition strategy that helps companies actively find the talents that are the most interested and aware of the…
By Ronan Shields Related Insights The Programmatic Marketer Criteo seeks new chief executive after Megan Clarken announces pending exit Read More One of ad tech’s…
By Michael Bürgi Mindful of the impact of social virality, but by no means demure in its aggressive embrace of it — see what I…
By Celtra This State of the Industry report, sponsored by Celtra, explores how brands and agencies produce and optimize creative digital campaigns to drive performance.…
By Kayleigh Barber More media trends, defined Last week, we covered many of the media industry’s trending words, largely related to third-party cookie alternatives and…
By Doug Brown Social media evidence is not just a casual observation; it can sway court cases and influence outcomes in ways you might not…
By Michael Bürgi They say there’s no such thing as coincidences, right? You can decide for yourself if the new partnership struck between data collaboration…
By Debbie Friez What is B2B influencer marketing? I get asked this question quite often. Especially by non-marketers, who have the assumption I work with…
