Always-On Influencer Marketing: What Is It and How Does It Work?

By Nick Nelson One of the most clear takeaways from our research for the 2025 B2B Influencer Marketing Report was that using an always-on strategy…

Aaron December 4, 2024

10 of the Coolest YouTube Banners I've Ever Seen

By bcoleman@hubspot.com (Basha Coleman) I‘m always inspired by the creativity that goes into YouTube banners. But if you’re anything like me, you’ve probably wondered how…

Aaron December 4, 2024

Enhancing Local SEO Through Social Media: Insights from Backspace Marketing

By Headlines Team Integrating social media into local SEO strategies has become an indispensable practice for businesses aiming to increase visibility in their communities. Backspace…

Aaron December 4, 2024

Innovation meets litigation: How media companies are tackling AI’s complex impact

By Marty Swant New lawsuits and deeper partnerships highlight the delicate balancing act between major publishers and AI companies. Some of the first media companies…

Aaron December 4, 2024

The curation conundrum: separating fact from fiction in ad tech’s latest obsession

By Seb Joseph Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so. But don’t worry about separating the…

Aaron December 4, 2024

The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]

By cdelprincipe@hubspot.com (Curt del Principe) One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its…

Aaron December 3, 2024

The diminishing returns of scale and a return to quality

By Infolinks Bob Regular, CEO, Infolinks Scale is not a one-size-fits-all concept. Marketers and publishers historically have their own goals associated with scale. When it…

Aaron December 3, 2024

Advertising Metrics: How to Track Impact for Sustainable Business Growth

By kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and…

Aaron December 3, 2024

Which Types of Content Will Win Over Google AI Overviews, According to Experts & 300+ Web Strategists

By Caroline Forsey Since May 2024, Google’s AI Overviews (aka SGE) have reshaped the SEO world as we know it. While content quality has always…

Aaron December 3, 2024

Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)

By Jenna Kutcher Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. No…

Aaron December 3, 2024

Always-On Influencer Marketing: What Is It and How Does It Work? | International Association of Digital Marketing Professionals (IADMP) - Part 122