Discord puts proof behind its ad pitch with first measurement push

By Alexander Lee Discord has shared the results of its first-ever ad measurement test — and brands and marketers find the numbers encouraging. In June,…

Aaron October 2, 2025

TikTok is talking to brands like it’s a grocer now

By Mitchell Parton This story was first published by Digiday sibling ModernRetail TikTok is beginning to resonate with food and beverage brands as a platform…

Aaron October 2, 2025

The Guardian brings The Filter to the U.S. in affiliate commerce push

By Sara Guaglione The Guardian is bringing its product recommendation site, The Filter, stateside – a year after its U.K. launch – as it looks…

Aaron October 2, 2025

Inside Eric McNeil’s Elite Fund: Redefining Wealth in Palm Beach

By Editorialist Team When it comes to finance, Palm Beach has long been a playground for billionaires, investors, and family offices. In the middle of…

Aaron October 2, 2025

How agencies can ace their next RFP

By Keen Decision Systems Bradley Keefer, CRO, Keen Decision Systems Data is an essential part of any modern marketer’s toolbox, helping them improve their targeting…

Aaron October 1, 2025

CTV’s reseller reckoning, moving past scale on paper, confusion in practice

By Seb Joseph CTV is officially in its “wait, what are we actually buying?” era. Years of euphoric growth has given way to a wave…

Aaron October 1, 2025

Nike details further fallout from tariffs as it marks nearly one year under CEO Elliott Hill.

By Julia Waldow This story was first published by Digiday sibling Modern Retail Nike yesterday revealed that it expects $1.5 billion in gross incremental costs,…

Aaron October 1, 2025

Why you should build relationships backward (and how)

By cdelprincipe@hubspot.com (Curt del Principe) Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content…

Aaron September 30, 2025

How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice

By Lorraine Lee Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and…

Aaron September 30, 2025

Why Horizon and Havas are joining forces in the U.S. market

By Sam Bradley French agency holding company Havas and Horizon Media, the largest indie media shop in the U.S., are set to pool their media…

Aaron September 30, 2025

Discord puts proof behind its ad pitch with first measurement push | International Association of Digital Marketing Professionals (IADMP) - Part 12