How mobile game publisher HOMA worked with TikTok to create a viral hit inspired by #CleanTok
By Alexander Lee In June 2024, the mobile game developer HOMA published “Clean It,” a casual game inspired by the #CleanTok TikTok trend — and…
By Alexander Lee In June 2024, the mobile game developer HOMA published “Clean It,” a casual game inspired by the #CleanTok TikTok trend — and…
By Digiday Editors Another year, another remarkable give and take for the advertising industry. See below for what we think is in store for 2025.…
By Kristina Monllos Marketers are faithfully obsessed with the shiny new thing when it comes to their brand activations. So it’s no surprise that in…
By Kayla Carmicheal Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like…
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify 2025 is expected to be a hell of a year, if you ask the Digiday staff. After…
By Marty Swant In 2024, generative AI proved itself to be far more than just a buzzword. From the flurry of AI-powered gadgets to the…
By Alex White Looking for that golden insight? One that sparks innovation, solves a challenge, or leaves your competition in the dust? Our award-winning marketing…
By ttaylor@hubspot.com (Tristen Taylor) Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer,…
By Sam Bradley Whichever way you look at it, 2024 was a slam dunk year for women’s sports. The WNBA enjoyed a banner season featuring…
By Michael Bürgi Judging from the reaction to the news of Omnicom’s planned acquisition of Interpublic Group near the end of 2024, there’s a strong…