By Sam Bradley Influencer agencies have embraced generative AI applications over the last year, as they seek to cut the time taken to arrange creator…

By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s barely halfway through January, but…

By LiveRamp Ted Flanagan, Habu Chief Customer Officer, LiveRamp As the commerce category evolves and expands to more verticals and use cases, the industry is…

By Debbie Friez The volatile and rapid evolution of SEO can feel impossible to predict. And to some extent, it is. But by listening to…

By Ronan Shields T-Mobile has held talks to purchase Vistar Media, as the U.S.’s third-largest telco seeks to strengthen its non-traditional revenue streams by further…

By Headlines Team The PESO Model—Paid, Earned, Shared, and Owned media—is a cornerstone framework for modern communication strategies. Each component plays a crucial role, but…

By Krystal Scanlon TikTok’s new ultimatum — shutdown in the U.S. or get a lifeline from the Supreme Court — is the latest plot twist…

By Alexander Lee Over the past two weeks, a growing cohort of digital creators has spoken out against the Honey browser extension for swapping creators’…