Marketing Automation: What is it, Examples & Tools [2022]
By Neil Patel
Marketing is important to your business.
Just call me Captain Obvious.
But you can’t spend all of your time marketing. What if there was a way to simplify? Or even automate those repetitive tasks altogether?
With the best marketing automation software, you can do just that. Take a free trial with one of my top recommendations to start automating your marketing campaigns right now:
- Constant Contact – Best all-around marketing automation software
- Sendinblue – Best for email, chat, and SMS marketing automation
- EngageBay – Best for sales, customer service, and marketing automation
- ActiveCampaign – Best for B2C marketing automation
- Freshworks CRM – Best for Ecommerce
- HubSpot – Centralizing your tech stack
- Acoustic – Best for enterprise multi-channel marketing automation
- Act-On – Best for marketing agencies
- Pardot by Salesforce – Best for B2B companies
My full length review goes through the strengths and weaknesses of all my top picks. Marketing automation is a huge part of my business. I have strong opinions about what works and when to use it.
In this post, I’ll recommend more than 20 different marketing automation tools for you to try out. Learn how this stuff works by trying it out, simple as that.
What is Marketing Automation?
Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more.
For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo.
Marketing automation is not a nice-to-have strategy you can ignore — it’s the new standard.
If you want to compete, you need to be using marketing automation.
The good news? Using marketing automation can save you time, money, and improve your marketing efficiency. Here are a few ways to add it to your strategy.
1. Let Constant Contact Deliver Powerful Emails Simply and Easily
Constant Contact is an extremely useful email marketing automation tool that has powerful automation capabilities to take your marketing beyond just the basics.
Its autoresponder is wonderfully adaptable. You can build welcome sequences, drip campaigns, and any other sort of automated email campaign with fine-tuned customization.
That applies to everything: timing, volume, subject matter, targeting, triggering, and even the content in your emails.
Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. So, you not only get names and email addresses, but any other information you want to ask for.
Thus, you can send one welcome sequence to new senior VP-level subscribers, another one for sales folks, another …read more
Source:: Kiss Metrics Blog
