Logo Color Schemes: 25 Examples + Tips From HubSpot’s Brand Team

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Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness.

In fact, 75% of people recognize a brand by its logo, and 45% identify brands based on their brand colors. Simply put, your brand colors matter.

Whether you’re going through a rebrand or starting your business from scratch, here’s some inspiration for logo color combinations that you can use to create a memorable brand icon.

Understanding Color Theory and Meanings

25 Logo Color Scheme Examples

Understanding Color Theory and Meanings

Before we dive into brand logo color combinations, it’s important to understand general color theory.

There are a few ways to create an aesthetically pleasing color palette. A common way is by choosing complementary colors.

Complementary colors are pairs of colors that sit directly across each other on the color wheel.

When you put complementary colors next to each other in a design, they create a high degree of contrast (i.e., both colors stick out), and the result is usually quite harmonious.

Of course, complementary colors aren’t the only combination of colors that can make for a pleasing palette. There are also:

Analogous colors — Colors that appear next to each other on the color wheel.
Triadic colors — Three colors that are evenly spaced around the color wheel.
Split-complementary colors — These consist of a base color plus the two colors adjacent to the base color’s complement on the color wheel.

Here’s a diagram to help you understand these combinations better:

Now, truth be told, several other types of color combinations are based on the color wheel — these are just the most basic. By understanding how different colors are oriented on the color wheel, you can make more harmonious color choices.

Another element to consider when choosing a color combination for your brand’s logo is the different meanings of each color. For instance, red usually symbolizes passion and intensity, whereas green can represent growth or wealth.

99designs provides an excellent explainer video of the most popular colors and their meanings in the video below:

[Video: What your logo colors say about your business… Discover the meaning behind the 11 most common colors]

25 Logo Color Scheme Examples

If you’re looking for examples of different logo color combinations your brand can choose from, check out these examples from real-life companies. There are a few color combination categories that logos typically fall under, which include:

Monochrome logos — Logos that have a single prominent color and may be supported with neutral accent colors like white or black.
Two-color logos — Logos with two prominent colors.
Multi-color logos — Logos with more than two colors.