Leverage Keyword Research for Product Naming

By Neil Patel

Naming products is no easy task.

You’ve got your product and a whiteboard full of random phrases and ideas being tossed around.

Some names sound ok, maybe a few seem like a good fit, but no one on your team can agree on a winner.

So how do you choose the right name for your product?

Here’s where keyword research comes into play!

By understanding what people are searching for, you can optimize your product name to better meet their needs.

Not only that, you’ll also increase the odds that they’ll find and buy your product.

Stressed? Don’t be.

I’ll show you the ins and outs of product naming to make the process a breeze.

What Makes a Good Product Name?

In general, you want your product name to be easy to remember, easy to understand, and easy to say!

Think about it.

If I can’t even pronounce your product’s name, how am I going to remember it?

And if I can’t understand what your product does through its name, I’m probably going to go see what the competition has to offer instead.

So before you release a product, it’s always a good idea to research online marketing challenges that could arise.

If you don’t, it could limit your team’s ability to make the right branding strategy. On the other hand, using SEO hacks to discover your next brand name works surprisingly well!

You likely already understand the importance of SEO, and the data backs you up. A study that analyzed billions of Google searches discovered that the first three organic results had a combined 44.5% click-through rate. But how can SEO help you name your product?

Two words: search intent.

When someone searches for something online, their intentions become clear through the words they use.

Looking for reviews? You’ll probably add the word “best.” Searching for someplace to eat? The words “near me” might be used. Search engines like Google have gotten great at inferring user intent based on the queries they enter and the context around them.

The point is, you can also search your own product’s name or product category and see what keywords the top ranked results share. Those first few results likely have things in common. Are your potential customers looking for a product that has certain qualities, like increased speed or strength? That might be a sign to incorporate similar words into your brand.

Don’t make the mistake of only looking for intent in the top search results. At least for Google, you can check out related searches and what “people also ask.” Both of these provide insights into what your customer base is thinking when it comes to your product.