How to Use Twitter Advanced Search to Drive 100% More Leads

There are 69.3 million U.S.-based users active on Twitter, meaning it’s a platform full of potential when it comes to lead generation within the states.

Unfortunately, it can be hard to know how to find leads effectively on Twitter—unless you know how to use Twitter’s advanced search queries. That’s why I’m going to tell you what advanced search queries are and how to use them to help drive more leads.

Why You Should Use Twitter’s Advanced Search

Twitter’s Advanced Search function allows you to narrow down your searches to precisely the type of user you want, including location, interests, and more. You can even find users who are talking about your company without tagging (or @ing) you.

Chances are, you have already used Twitter’s search panel on the right-hand side of your desktop screen or the magnifying glass icon at the bottom of your mobile screen to search for basic things like hashtags and users.

Say you search for a company, such as Converse. You’ll be able to see accounts related to your search, top tweets, and recent tweets mentioning that keyword.

These searches are general, so you probably couldn’t learn much from them.

And if Converse was your company or competitor, that’s disappointing.

Millions of tweets go out each day, so finding exactly what you’re looking for means you need some filtering tools to narrow down your search.

Twitter’s advanced search option does just that.

Ways and Reasons to Use Twitter’s Advanced Search Options

There are a multitude of reasons you may want to use advanced search functions in Twitter. The way you perform the search depends on what information you are seeking.

1. Use Twitter’s Advanced Search Functions via the Search Bar

You can see tweets from people or companies in any location with any particular phrase you can think of with Twitter Advanced Search. It’s just a bit more complicated than the normal search option.

Currently, you can only access Twitter’s advanced search tool on their desktop site or web app, not the actual Twitter app on your phone or tablet. The next several suggestions can be used on the app or website, but frankly, the desktop advanced search function is easier, and we suggest going that way if you can.

2. Search Twitter by Sentiment

Sentiment searches can help you understand what keywords people use and why they use them via a basic form of natural language processing (NLP). Such searches are generally categorized as positive, negative, and neutral.

Knowing both what and why people search can help you figure out what your potential customers need.

You can purchase programs to run complete NLP analyses on Twitter, but you can do this on your own to a certain extent. For starters, search for happy or sad faces and punctuation combined with your chosen keywords.

In the example below, I …read more

Source:: Kiss Metrics Blog