How to Set Up Paid Ads for Multiple Business Locations
By Neil Patel
If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach.
In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are to accomplish that, and how to further optimize the process to expand your reach and convert more visitors. Also included is a basic primer on geotargeting and some tips for choosing a suitable region to get the best return on your investment.
Let’s get started.
What Does It Mean to Have Ads in Multiple Locations?
In a nutshell, setting up ads for multiple locations means the users are shown a personalized ad based on their current location.
If you are a London-based business, it is more profitable to advertise your products and services to people in London. However, suppose you have a global or virtual business with customers spread across different locations. In that case, you need to optimize your paid search campaigns to reflect the needs of visitors from a variety of locations.
For instance, you could set up a Europe-focused campaign to attract European customers while simultaneously creating a similar but separate campaign for U.S.-based citizens.
Why Should You Run Paid Ads in Multiple Locations?
If you’ve been setting up all your ad campaigns in a single location, you’re probably missing out on customers based outside that region who may be interested in what you have to offer. If you have a virtual business with the capacity to offer your services anywhere, you should be capitalizing on the digital reach offered by geotargeting.
A GE Capital Retail Bank study shows 81 percent of people search online for a product or service before making a decision.
If you optimize your paid social media campaigns to target such users across different locations, you increase your reach and, consequently, your conversion and revenue.
Before we start setting up our ads for multiple locations, it is important to identify which locations to target. The following section offers a simple, logical strategy to find a region most compatible with your business needs.
How to Identify Which Locations to Target
Of course, if your business has a physical location, that’s the region you should prioritize while geotargeting. If you are also interested in reaching people living nearby or just outside your city and state, you can simply increase the radius of your targeted ads.
What if you have a virtual business that sells products or services in multiple states and countries? That is where research comes …read more
Source:: Kiss Metrics Blog
