How to Find and Grow Your Amazon Sales Rank

Are you a seller on Amazon?

If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business.

What is Amazon Sales Rank?

Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its overall category and respective subcategories.

What does that mean? Let’s look at Jenga’s performance. While Jenga scored position three in the overall category of Toys & Games, it earned the number one rank in Stacking Games.

With this level of visibility into performance, sellers can view performance on multiple levels.

Amazon sales rank can range from one to over a million, with lower scores indicating superior rank. The metric is calculated hourly using the number of recent sales, as well as historical sales in relation to other products in the same category.

Wondering how you can find your product’s Amazon sales rank?

It’s easier than you think. Simply scroll to the bottom of your product page until you encounter the Product Details section. Then, look for the Amazon Best Sellers Rank.

Now that you’ve found your Amazon sales rank, you’re probably wondering, ‘is this a good score?’ When it comes to sales rank, all things are relative.

If you’re in a saturated category, a “good” score could still be an astronomically high figure. Conversely, if you’re in a small, niche community, a score that may present as low may not actually mean that much. As a general rule, you’ll want to aim for a score under 2,000.

Why Is Your Amazon Sales Rank Important

You might think your Amazon sales rank doesn’t have much bearing on your present performance, as is based on past performance. However, there are four distinct reasons why you should care about your ranking.

Amazon Sales Rank Shows Trust

For Amazon sellers, having a low Amazon sales rank is vital to success on the e-commerce site. Since rankings are used to define product popularity within a specific genre, and comparatively with its competitors, consider your sales rank as a vote of confidence in popularity of your product.

Provides a Competitive Edge

In addition to serving as a testimonial to the popularity of your product, Amazon sales rank provides insight into your competitors by providing visibility of the most high-performing products in your category. By assessing products that hold top Amazon sales ranks, you can then reassess your own campaign through their lens, optimizing your listing and marketing strategies accordingly.

It Increases Sales

In addition to credibility, consumers are more likely to purchase a product that others have also bought. What’s the likelihood that you would buy a product online without any reviews? None, most likely.

The same premise is at work here—more sales means more reviews, leading to even more sales.