By Neil Patel

It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it.

Thing is, that’s just not supported by the user data. In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. It’s been super consistent:

With approximately 2.5 billion monthly active users, Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and Instagram combined.

So what does this tell us?

Simply put, if you’re a brand, you can’t afford to ignore Facebook. It might not be your audience’s favorite social platform, but they’ll almost certainly be on there, which means you need to be, too. You should be using it to promote your products, advertise your brand, and generally represent your company.

The starting point for all of those things is your Facebook Business Page. Your current and prospective customers or subscribers will visit it to check you out, see what you’re talking about, and engage with your content.

What’s the first thing they’ll see? Your Facebook cover photo. Read on to learn how to make a Facebook cover photo that shows off your brand in the best possible light.

Steps to Create an Effective Facebook Cover Photo

Ever heard of Hitchcock’s rule? Named for the legendary movie director, it states that the size of an object on-screen should be proportional to its impact on the story at that specific moment.

Well, given that your Facebook cover photo takes up almost half the page on desktop …

… it’s reasonable to say Facebook considers it pretty important! You’ve got a whole lot of digital real estate to play with, so you definitely want to make it count.

Designing a Facebook cover photo for your business page is much more than just choosing an eye-catching picture, cropping it to the right dimensions, and publishing it. Here are five key considerations to creating a cover photo that draws your audience in.

1. Keep Your Facebook Cover Photo Simple

Facebook used to say only 20 percent of your cover photo could be made up of text, but it dropped that rule in 2013.

With all that space to play with, and no limit on the amount of text you can include, it’s tempting to cram in as much information as possible. Don’t do that.

When it comes to creating an impactful Facebook cover photo, simplicity is your friend. Focus on communicating a single message as clearly as possible, so your audience is in no doubt of what …read more

Source:: Kiss Metrics Blog

Author: Aaron