Do Blog Posts Actually Lead to Purchases? [New Data]
By pbump@hubspot.com (Pamela Bump)
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Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and convert leads.
The enduring importance placed on blogging isn’t shocking. Blogs are integral to most digital marketing plans because they can:
- Boost SEO
- Improve overall site traffic and a brand’s online presence
- Help prospects learn more about your industry, brand, product, or service
However, starting and running an effective, traffic-generating blog requires much time and energy. Plus, if you’re a marketing manager on a tight budget, you may wonder, “Will blog posts actually lead to purchases?”
To answer the question, here’s some research we conducted to help you determine if a company blog suits your marketing strategy.
Important Blog Statistics Marketers Should Know
Do Blog Posts Lead to Purchases?
How to Lead Readers to Purchases
Creating Your Blog Nurturing Process
Important Blog Statistics Marketers Should Know
As previously mentioned, blogs remain essential to many marketing strategies, and there are statistics that show why. Here are some blog statistics we gathered from our Marketing Trends Report:
- One in three marketers are leveraging their blog or website as well as SEO to land on SERPs
- Blogs, social media shopping tools, and influencer marketing are all tied for the highest ROI of any marketing channel
- 33% of marketers are leveraging blog posts in their marketing strategy.
- Blog posts, interviews, images, and podcasts will see high first-time use among marketers in 2023.
Do Blog Posts Lead to Purchases?
The growth of other content strategies, like video marketing, might make you think consumers will only buy products after seeing them on other platforms.
However, when we surveyed 300 consumers via Lucid and asked, “Have you ever purchased something from a company after reading a blog post?” a whopping 56% said, “Yes.”
Furthermore, according to our trends report, blog posts are among the media formats with the highest ROI, along with videos, images, and podcasts.
Why Blogs Lead to Purchases
If your company has a blog that discusses your industry or how your offerings can help with the average reader’s everyday pain points, your audiences can discover and gain trust in your brand’s expertise. That trust and credibility could ultimately lead to purchases.
Why? Suppose a prospect trusts the advice or information given in your blog posts. In that case, they might trust that your offerings are better quality than your competitor’s because your brand knows the industry, what customers want, and the pain points your product or service solves.
Even if you prefer video, social media, or visual marketing strategies, it’s important to remember that …read more
Source:: HubSpot Blog
