By Adam

Social media policies are important for any company that operates in the digital space. A huge majority of social media users use these platforms to voice their opinions about companies, products, and services they like or dislike. Your company must have a plan in place so you can effectively monitor what’s being said about you online. In this article, Damon Becnel discusses five tips on creating an effective social media policy for your company!

Who Should be Involved in Developing and Enforcing the Social Media Policy

Monitoring social media for your company is important, but it can be extremely time-consuming. Determine which employees should oversee the task of monitoring and what tools they should use to do so efficiently.

Social media policies are tailored specifically to each individual company’s needs, but there are some common components that most companies include in their plans. The following list includes examples of what you may want to consider when developing or updating your own policy:

• Employees must not post anything about other employees on any platform without permission from management first
• All posts should be reviewed by legal before publishing them online
• Posts need approval from upper management prior to publication (especially if they contain sensitive information)
• Any content posted adhere to guidelines set out by the company
• Employees should not disclose any personal information about people they interact with on social media
• The company should have a plan in place for if an employee’s post goes viral.

Determine How Often you need to Update your Policy and Revise it Accordingly

To keep up with the ever-changing landscape of social media, many companies choose to update their policies or years. Also, because these guidelines are tailored specifically towards each organization, some components may change more frequently than others depending on what direction your business is going in that moment! Setting a schedule will help determine when certain aspects of the process need updating so that everything stays current at all times.You can also take advantage of free resources like this sample template from the National Labor Relations Board that you can personalize with your company’s information.

Create a Plan for how to Respond to Negative Comments on Social Media

No matter how great your social media policy is, it will not be effective if you are unable to actually enforce the rules. Suppose employees are continuously breaking the guidelines in their company’s social media plan. In that case, it may be time to create a different strategy for responding to these comments instead of ignoring them or deleting them without reading them at all!

For example, some companies choose to include constructive criticism on platforms like Twitter and Facebook. The first step would involve following that specific user so they can see any negative feedback directed towards your business. Then, depending on what type of comment was made (constructive vs. mean-spirited), management should determine whether it could benefit from being responded to publicly or privately by either thanking the …read more

Source:: Social Media Explorer

Author: Aaron