By jrumberger@hubspot.com (Jana Rumberger)

Blogs and podcasts are both powerhouse marketing tools. But when comparing blog vs. podcast, which is the better bet for your business?

Podcasts and blogs have the power to nurture customer relationships and deepen brand loyalty. Both highlight authority and expertise. And both forms of content can boost traffic and generate leads.

Each format has benefits and drawbacks, and before launch, you’ll want to know which will offer your business the best ROI.

Let’s take a closer look at blogs and podcasts for content marketing and which is the best for your business. Keep reading, or jump ahead to the section you’re searching for:

• What’s the Difference Between a Podcast and a Blog?
• Blog vs. Podcast: Which Should You Start First?
• Blog vs. Podcast Statistics
• Why You Should Start a Blog First
• Why You Should Start a Podcast First
• How to Start Your Podcast or Blog Today

Blogs and podcasts have a lot of similarities. They’re both evergreen resources that offer education, insights, and storytelling online.

Both a blog and a podcast can offer marketing opportunities for businesses. And it takes time, dedication, and knowledge to make a blog or podcast that people pay attention to.

The main way these two resources differ is in their format. Blogs are for reading or taking in visual information, while podcasts are for listening.

These differences make blogs a useful format for step-by-step instructions, data visualizations, and SEO. Users usually read blogs on desktop and mobile devices. Readers often seek out business blogs when they are trying to solve a specific problem.

At the same time, podcasts are great for interviews, networking, and brand engagement. Users often listen to podcasts when they are doing something else, like driving to work or cleaning the house. Listeners look for business podcasts when they are trying to learn about or keep up with an industry or niche.

As a creator, the main differences between podcasts and blogs are the way they’re made. Blogs need writing, and a lot of it. Editing, visual design, and SEO knowledge are also important skills for aspiring bloggers.

Podcasts require an audio skill set. Podcasters need to be able to speak in an engaging way, whether it’s a solo, two-person, or interview podcast. Sound editing skills are also a must.

Blog vs. Podcast: Which Should You Start First?

Some businesses have the bandwidth to start a blog and a podcast at the same time. That said, most will start these channels one at a time because of the scale of this investment.

This is an important decision with long-term impact. If you’re not sure where to begin, start with five key factors — audience, timing, resources, and cost.

Target Audience

Blog readers, podcast listeners, or both? To decide the ideal medium for your content, get clear about who you want to engage with, what they want to know, and how they access …read more

Source:: HubSpot Blog

Author: Aaron