Best Mailing List Software to Improve your Email Marketing Strategy
When I first began my marketing career, I was envious of emails.
While this sounds like an interesting quirk, I’m pretty sure most marketers can agree: some emails are hard not to envy.
From sparkling campaigns to flawless design, sometimes I open a newsletter and I’m surprised at how brands segment me into a list that’s so accurate.
Email lists are an essential aspect of any marketing strategy since they enable marketers to target the right subscribers and grow leads.
An example of this would be segmenting blog subscribers and only sending specific blog posts to that list based on criteria you establish such as their interests or past purchases.
To personalize marketing emails and improve ROI, email list management is a crucial step in marketing efforts. It can help your team generate leads while simultaneously creating a more delightful and personalized customer experience.
Mailing List Software
Using mailing list software or other email management tools is an easy way to segment your audience, send targeted emails, and analyze email metrics that matter most to your team (CTR, subscriber count, etc.). Often, mailing list and email management tools provide robust insights and suggestions on how to improve ROI through email.
To save you the hassle of researching the best software tools for email list management, we’ve done the heavy lifting for you. Take a look at the best email list management software tools below.
1. HubSpot Email Marketing Tools
Price: Free; $45/mo (Starter), $800/mo (Professional), $3,200/mo (Enterprise)
With HubSpot’s Email Marketing Tools, you’ll be able to create, personalize, and optimize all of your marketing emails without the need for code, designers, IT, or other technical support.
With HubSpot, it’s easy to increase ROI because the tool helps you create and automate personalized emails for each individual recipient.HubSpot’s Email Marketing Tools are also powered by your all-in-one CRM platform, meaning the data that you need to customize your emails are at your fingertips and up-to-date.
A/B test different versions of your emails to determine which convert the most recipients and then analyze all email campaign data to continually improve upon your email marketing strategy.
2. Zapier
Price: Free, $19.99/ mo (Starter), $49/ mo (Professional), $299/ mo (Team), $599/ mo (Company)
With Zapier, you can easily build and create email workflows — which sync to apps such as Dropbox and Gmail — to automate your email marketing strategy and campaigns.
Zapier lets you import your subscriber list from Facebook, Eventbrite, or Google Sheets so you can quickly send your emails to the right group of people. Lastly, share and back up Zapier data to Google Sheets to analyze your email campaigns and collaborate with your team.
3. OptinMonster
<img src="https://blog.hubspot.com/hs-fs/hubfs/Screen%20Shot%202021-06-29%20at%209.23.50%20AM.png?width=600&name=Screen%20Shot%202021-06-29%20at%209.23.50%20AM.png" alt="optinmonster emaill mailing …read more
Source:: HubSpot Blog
