B2B Marketing News: B2B Prioritizes Brand Purpose, Top Prospecting Social Channels, Influencers Increase Engagement, & LinkedIn’s Focused Inbox
By Lane Ellis
The Role of Data in B2B Go-To-Market Strategies
59 percent of B2B marketing and sales leaders have said that they see missing or incomplete information as their biggest go-to-market data challenge, with 56 percent pointing to poor quality data, while 40 percent noted disconnected or siloed data sources — three of numerous statistics of interest to B2B marketers contained in newly-released survey data. MarketingProfs
What should B2B marketers prioritize in 2023?
Brand purpose will see growing importance in 2023, while some 90 percent of companies in the customer-obsessed category have considered improving the employee experience as a top priority, with 72 percent of B2B buyers having said that they are more apt to purchase from socially responsible companies — some of the findings revealed in recently-published Forrester report data. SmartBrief
[bctt tweet=”“Brand purpose is no longer something you just message. It’s how that purpose is activated by the people inside the brand and received by people who buy it.” — Max Lenderman @MaxLenderman” username=”toprank”]
Influencer Collaborations Work Most of the Time, Marketers Say
32 percent of marketers and influencers have said that influencer marketing has increased engagement, with 54 percent of influencers having noted that they prefer to be known as content creators, while 65 percent of marketers said that influencer marketing works more often than it fails — some of numerous findings included in newly-released survey data of interest to B2B marketers. MarketingCharts
New Report Highlights Evolving Emoji Usage, and Opportunities for Brands [Adobe Report]
79 percent of frequent U.S. emoji users have said that they view the graphical characters for conveying emotion as a way to quickly share ideas, with 62 percent having said that emoji make team decision-making more efficient, and 58 percent having noted they boost creativity — three of numerous findings of interest to digital marketers featured in survey data recently published by Adobe. Social Media Today
What will social media look like in the future? Here’s What The Data Suggests.
30 percent of consumers have reported that recommendations from influencers are among the most important factors in purchase decisions — more than the 27 percent who pointed to friends or family, while an upcoming greater reliance on influencers has joined greater adoption of virtual reality (VR) and augmented reality (AR) in HubSpot’s latest look at the future of social media. HubSpot
Adobe snaps up Figma for $20B, taking out one of its biggest rivals in digital design
Adobe has added online collaborative interface design tool firm Figma for some $20 billion, Adobe recently announced. With the acquisition, integration concerns from some users have been tempered by the powerful unification possibilities the combined firms will eventually provide. TechCrunch
LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools
Microsoft-owned LinkedIn has begun rolling out a new …read more
Source:: Top Rank Blog
