Ad tech industry gears up to combat MFAs
By Seb Joseph
The crackdown on made-for-advertising sites is gaining momentum.
Magnite, Sharethrough and PubMatic are blocking these sites, making it increasingly challenging for them to profit from their deceptive practices.
On the surface, this may seem like overreach given MFAs don’t sound that harmful. After all, how much damage could sites specifically designed for ad-serving purposes really cause? It turns out, a lot. These sites disrupt the user experience, compromise the value of content, introduce potential security risks and erode trust in the digital advertising ecosystem.
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Source:: Digiday
