How to Write a Webinar Script [+ Template]

Whether or not you enjoy public speaking, I’d bet you don’t like hopping on stage without preparing for a speech or keynote address.

Running through slides, practicing in front of a mirror, or pre-writing a script — whatever type of preparation you prefer, it’s key to calming nerves and delivering an engaging, valuable presentation.

The same goes for a webinar. You and your panelists may be at home and behind a screen, but that doesn’t mean webinars are any less important to prepare for (or that they can be any less nerve-wracking).

To help your preparation and quell your nerves, consider writing a webinar script.

Not only will this guarantee your webinar presenters and panelists stay on topic, but it will also ensure you deliver a relevant, actionable webinar that doesn’t waste your audience’s time.

What is a webinar script?

A webinar script is a pre-written dialogue of what you plan to share and teach during your webinar. At a minimum, your webinar script should include an introduction, an agenda of what you and your panelists plan to discuss, the specific points that your panelists will cover, and a closing call-to-action.

Webinar scripts can also include timing details (to ensure your guests don’t veer off course or take time from another presenter), navigational instructions (such as when to share a screen, direct attendees to a certain website, or at what point certain panelists may join or drop off), and certain terms or discussion points to avoid.

Why write a webinar script?

Webinar scripts are valuable because they help keep your webinar valuable. Without proper planning, it’s easy to lose your train of thought due to nervousness, excitement, or perhaps an audience question.

Writing a script for your webinar ahead of time also allows you to decide on the goal of your webinar. Think:

What do you want your audience to learn?
Who do you want to invite to speak that would help teach your audience?
What actions do you want your audience to take during and after your webinar?

By answering these questions before your webinar (and before you write the script), you can tailor your webinar script and angle its speakers and content to stay focused on these deliverables. You can also share your webinar script with your speakers so they have an idea of the presentation flow.

Let’s say I was teaching a webinar on content marketing. There are so many topics and stories I could share — from freelance writing to building a strategy to SEO- vs. non-SEO-driven content.

If I sat down to write my webinar content ahead of time, I’d be forced to face how vast (and ambiguous) just “content marketing” is as a topic. Writing the script would require me to hone the purpose and goal of my webinar, which would then inspire my guest panel and subsequent CTA.

Webinar scripts keep your webinar focused, confident, and audience-centric. Finally, webinar scripts can …read more

Source:: HubSpot Blog