Why crypto company OKX is sponsoring the Tribeca Film Festival
By Marty Swant
As the cryptocurrency industry navigates its way through regulatory scrutiny and the ongoing downturn, one crypto company hopes Hollywood can help flip the script — or at least rewrite it.
OKX is among the major sponsors of the 2023 Tribeca Film Festival this week with a number of ways to market the company’s crypto wallet as well as NFTs in a number of forms.
Popular crypto brands — such as Crypto.com, Coinbase, eToro and the now defunct FTX — have spent massive amounts of marketing dollars on sponsoring sports stadiums, teams and Super Bowl ads. OKX also has several of its own including sponsorships with Manchester City and McLaren Formula 1. However, Haider Rafique, OKX’s chief marketing officer, sees Tribeca as a way to go beyond moviegoers and influence public policy beyond Capitol Hill.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
