7 Tips for Successful Small Business Content Marketing

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition.

Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings.

In this post, we’ll break down why business owners of every size should deploy a content marketing strategy and how to create one.

Why Should Your Small Business Do Content Marketing?

Serving up useful, timely content allows your business to become a thought leader in your industry, increasing your business’s recognition and building consumer trust, respect, and loyalty.

Content marketing also allows you to identify your consumer’s pain points and speak to how your products solve those issues. This can lead directly to sales.

Another lasting benefit of content marketing is any evergreen content you create. This refers to assets that do not become outdated, like blog posts about the history of your industry or an infographic on how to complete a process that doesn’t change.

You can also find use in content marketing when you create assets that can be used across multiple channels and marketing campaigns. For example, if you write a blog post about the needs of a certain community, you can create a YouTube video on the topic and use the video in your blog post. Then you can link to the post and/or video on your social media channels. This saves you time and money, all while firmly establishing you in your field of expertise.

Small Business Content Marketing: 7 Steps for Success

The rest of this post will break down the seven steps every business owner should undertake to build a successful small business content marketing strategy.