By Adam

The internet has made it easier than ever to start a business. You can promote your services and connect directly with customers around the world, and all you require is a Wi-Fi connection. For online businesses, launching isn’t the biggest challenge — staying relevant is. 

Your marketing efforts shouldn’t stop once you’ve built your initial customer base. Instead, you’ll have to implement sustainable long-term growth strategies. Consistency is key to building a recognizable brand image. You’ll also need to use multiple marketing strategies to make sure you’re reaching your customers, both current and prospective. Here are five ways to sustainably grow your business online. 

1. Implement a Robust SEO Strategy

In order for your customers to find you online, your website must show up in Google search results. This is where search engine optimization enters the picture. SEO is the practice of configuring your website so that it shows up higher in search results. As Google’s algorithms change, you’ll have to adjust your SEO strategy to maintain your ranking. 

SEO is complex and addresses many different aspects of your website. However, it can be broken down into two main components: on-page SEO and off-page SEO. Both types of SEO work in tandem to make your site visible to Google. 

On-page SEO focuses on optimizing the text, images, and internal structure of your site. You’ll need to identify search keywords to target and strategically include them in your content. On-page SEO involves using appropriate headers, alt text, title tags, and meta descriptions as well. Google values user friendliness in its rankings, so you’ll want to optimize your site for mobile and shorten load times. 

Off-page SEO focuses on getting links from other websites to your website. This increases your site’s domain authority, which is a key component of Google’s ranking algorithm. There are many ways to get these external links, including guest blogging, partnering with industry leaders, and generating innovative content. 

2. Use Social Media to Engage With Your Audience

According to Pew Research, over 70% of Americans use social media, making it a great place to reach potential customers. In fact, social media has become so prevalent that many businesses set up their profiles before launch to generate excitement. A strong social media presence gives you the opportunity to build an authentic connection with your audience. 

The first step is to choose the correct social media platforms for your organization’s needs. When identifying which platforms to use, consider your target audience’s demographics and where they spend time online. For example, LinkedIn is typically most effective for B2B brands, while TikTok is a must for those focused on Gen Z. Keep in mind that you can cross-post content on multiple platforms for wider reach. 

Once you’ve selected your platforms, the next step is to develop your content …read more

Source:: Social Media Explorer

Author: Aaron