10 Ideas For Killer YouTube Ad Creatives

Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. When combined, these creative elements form a full video advertisement.

YouTube ads are just another way to expand your reach. To ensure your campaigns are most effective, though, you need to ensure you are creating killer YouTube ad creatives.

This article will look at the ten best ideas for creating killer YouTube ad creatives. By the end of the post, you’ll understand how to ensure your ad creatives are the best they can be.

10 Ideas for YouTube Ad Creatives

Here are a few ideas for creating top-notch YouTube advertisement creatives for your video ad campaigns.

1. Use the Element of Surprise

In a survey of Twitter users, 43 percent of respondents say they would watch the entire video ad if it has interesting content. That is where the element of surprise comes in.

There are a handful of brands that are known for their outlandish and surprising ad content. These include Skittles, Cheetos, Doritos, and Old Spice. Their content often starts on a relatively normal note, but then takes a surprise turn.

Take a look at this Old Spice YouTube ad they ran before Super Bowl LV:

The ad starts with a relatable activity that then turns fantastical in a matter of seconds. The element of surprise here is funny and lives up to the brand’s usual commercial antics.

2. Be Relatable

A crucial part of any successful YouTube ad is that it is relatable to your target audience. What that looks like will differ, but here are some tips to help.

To be relatable, you must first know who it is you are relating to. That would be your target audience. They will be defined by various data points, including:

age
gender
education background
purchasing power
social class
location
consumption habits

With that information in hand, you can shape a story that either piques their interest or pushes on a pain point. Your ad creatives would be tailored to that audience using relevant audio and visuals.

The key is not to try too hard to relate. It should come organically within the creative process. The better you know your audience, the more natural it will appear.

3. Improve on Competitors’ YouTube Ad Creatives

You don’t have to reinvent the wheel for every YouTube ad creative. If a competitor created an ad with the right idea but less-than-stellar execution, this lets you step in and improve.

To be clear, this does not mean plagiarizing your competition’s work. The fact is, there are no truly original ideas, but every idea can be expanded upon and improved.

To begin, take a look at competitor advertisements. Ask yourself these questions: