10 eBay SEO Tips to Drive Sales
By Neil Patel
There are two billion transactions made on eBay every day, and most consumers spend only around eight minutes on the site to make those purchases.
That’s a vast untapped market if you’re not on the site yet.
But, if your focus is on SEO for traditional search engines, you may be hesitant to try this site. However, you’re in luck, as eBay is more-or-less a hyper-focused search engine.
That said, eBay SEO isn’t identical to Google SEO. That’s why, to drive sales on eBay, you must master eBay SEO.
How Does eBay’s Search Engine Work?
Cassini isn’t quite like Google because eBay users are often coming to buy rather than browse.
As a result, Cassini and eBay try to make the process of finding items, learning about them, and deciding to bid or buy as efficient as possible. While keyword relevance plays a huge role, Cassini also focuses on other factors:
- User Convenience: Users need to immediately know what they’re looking at, why they should buy it, and what will occur after purchasing. They shouldn’t have to dig for any information.
- Bang for Their Buck: Prices, including shipping and handling, need to be reasonable for the items sold.
- Buyer Satisfaction: Put bluntly, eBay and Cassini care much more about the buyers than the sellers. They need to see you have good reviews and positive interactions with customers.
Why Should You Improve Your eBay SEO?
If you want to make money on eBay, you need to master eBay SEO. Showing up earlier on search engine results pages (SERPs) means more people will see your listing, and the more who see your listing, the more potential customers you have.
10 Tips for Mastering eBay SEO
Becoming a top seller on eBay works differently from other search engines, including many shopping platforms. Below are 10 tips for conquering the world of eBay SEO.
Use Effective Keywords in eBay Listings
Keywords are where eBay and other search engines are the most similar, as keywords are integral to online sales regardless of which site you’re on.
Ensure your keywords tell consumers precisely what they’re looking at. Use these keywords in both your title and description.
It’s not enough to tell your potential customers you’re selling, say, watches. You want to figure out what keywords they’re using to find your exact item.
This is why you need to do keyword research, including discovering what people are looking for in general and on eBay specifically.
With keyword research tools like Ubersuggest, keyword research for consumers can be a breeze.
If we’re looking at watches, Ubersuggest can discover keywords people are using when shopping for them:
If you want to make eBay a significant part of your business, look into Terapeak. If you’re a Basic, Premium, Anchor, or …read more
Source:: Kiss Metrics Blog